{"id":11798,"date":"2025-10-03T02:08:29","date_gmt":"2025-10-03T02:08:29","guid":{"rendered":"https:\/\/www.wieden.com\/uncategorized\/breakfast-a-dogma-falls\/"},"modified":"2025-10-23T21:07:58","modified_gmt":"2025-10-23T21:07:58","slug":"breakfast-a-dogma-falls","status":"publish","type":"post","link":"https:\/\/www.wieden.com\/en\/news\/breakfast-a-dogma-falls\/","title":{"rendered":"Breakfast: A dogma falls?"},"content":{"rendered":"Lesedauer<\/span> 6<\/span> Minuten<\/span><\/span>\t\t
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Breakfast: A dogma falls?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Breakfast. Most of us have grown up with one sentence chiseled into our heads above the kitchen: <\/p>\n

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“Breakfast is the most important meal of the day.”<\/strong><\/p>\n<\/blockquote>\n

Because it is manifested in classrooms, through discussions with parents and via health guides and, last but not least, supposedly via studies, we force more or rather less “healthy” food into our bodies early in the morning, and especially into our children’s bodies, just to be fit for the day, because getting up early already costs enough energy.<\/p>\n

Spoiler: What if we follow a social dogma that is neither biologically sound nor scientifically proven, and that forces<\/strong> millions of children and adolescents against their inner rhythm every day<\/strong>, with far-reaching consequences?<\/p>\n

I can see how the first people’s hats are already slipping slightly vertically, but … “let’s break it down”, as the AI often puts it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The study situation: Breakfast is good - or ... ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Incidentally, the dogma mentioned at the beginning does not originate from science at all, but from the industry of the early post-war years. “Cornflakes” and “ham and egg” were positioned on the market accordingly by PR pioneer Edward Bernays<\/a> ((recommendation<\/strong>: ARTE documentary“The science of opinion making<\/a>” on Edward Bernays)), flanked by manipulated studies and recommendations from doctors. Science followed marketing and not the other way around. <\/p>\n

Nevertheless, even today numerous studies seem to come to a clear conclusion:<\/p>\n