{"id":14061,"date":"2026-05-25T21:58:36","date_gmt":"2026-05-25T21:58:36","guid":{"rendered":"https:\/\/www.wieden.com\/who-i-am\/"},"modified":"2026-05-26T03:18:50","modified_gmt":"2026-05-26T03:18:50","slug":"who-i-am","status":"publish","type":"page","link":"https:\/\/www.wieden.com\/en\/who-i-am\/","title":{"rendered":"Who I am"},"content":{"rendered":"<style>.kb-row-layout-id14014_a2ae9c-9c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id14014_a2ae9c-9c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id14014_a2ae9c-9c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-md, 2rem);max-width:790px;padding-top:0px;padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id14014_a2ae9c-9c{--breakout-negative-margin-right:calc( ( ( ( var(--global-vw, 100vw) - ( 790px - ( 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.kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column14014_967885-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column14014_967885-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column14014_967885-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column14014_967885-f9 > .kt-inside-inner-col{background-image:url('https:\/\/www.wieden.com\/wieden\/wp-content\/uploads\/2026\/03\/SPP-Michael-Wieden.webp');background-size:cover;background-position:44% 39%;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column14014_967885-f9 > .kt-inside-inner-col:before{opacity:0.23;background-color:var(--global-palette9, #ffffff);}.kadence-column14014_967885-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column14014_967885-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column14014_967885-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-right:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);padding-left:var(--global-kb-spacing-3xl, 6.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column14014_967885-f9 kb-section-has-overlay\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column14014_159e25-5b > .kt-inside-inner-col{display:flex;}.kadence-column14014_159e25-5b > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xxl, 5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column14014_159e25-5b > .kt-inside-inner-col,.kadence-column14014_159e25-5b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column14014_159e25-5b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column14014_159e25-5b > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}.kadence-column14014_159e25-5b > .kt-inside-inner-col > *, .kadence-column14014_159e25-5b > .kt-inside-inner-col > figure.wp-block-image, .kadence-column14014_159e25-5b > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column14014_159e25-5b > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kt-row-column-wrap > .kadence-column14014_159e25-5b{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column14014_159e25-5b{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column14014_159e25-5b > .kt-inside-inner-col{align-items:center;}.kadence-column14014_159e25-5b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column14014_159e25-5b{position:relative;}@media all and (max-width: 1024px){.kadence-column14014_159e25-5b > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-md, 2rem);padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);flex-direction:row;flex-wrap:wrap;align-items:center;flex-wrap:nowrap;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column14014_159e25-5b{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column14014_159e25-5b{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column14014_159e25-5b > .kt-inside-inner-col{align-items:center;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column14014_159e25-5b > .kt-inside-inner-col > *, .kadence-column14014_159e25-5b > .kt-inside-inner-col > figure.wp-block-image, .kadence-column14014_159e25-5b > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column14014_159e25-5b > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column14014_159e25-5b > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:row;flex-wrap:wrap;justify-content:flex-start;flex-wrap:nowrap;}.kt-row-column-wrap > .kadence-column14014_159e25-5b{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column14014_159e25-5b{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column14014_159e25-5b > .kt-inside-inner-col{align-items:center;}.kadence-column14014_159e25-5b > .kt-inside-inner-col > *, .kadence-column14014_159e25-5b > .kt-inside-inner-col > figure.wp-block-image, .kadence-column14014_159e25-5b > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column14014_159e25-5b > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column14014_159e25-5b kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading14014_c15218-12, .wp-block-kadence-advancedheading.kt-adv-heading14014_c15218-12[data-kb-block=\"kb-adv-heading14014_c15218-12\"]{font-size:var(--global-kb-font-size-sm, 0.9rem);font-style:normal;color:#6f7375;writing-mode:sideways-lr;text-orientation:sideways;}.wp-block-kadence-advancedheading.kt-adv-heading14014_c15218-12 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading14014_c15218-12[data-kb-block=\"kb-adv-heading14014_c15218-12\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading14014_c15218-12 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading14014_c15218-12[data-kb-block=\"kb-adv-heading14014_c15218-12\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading14014_c15218-12 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading14014_c15218-12\">My story &#8211; My vision<\/p>\n\n\n<style>.kadence-column14014_e8fc29-19{max-width:286px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column14014_e8fc29-19{-webkit-flex:0 1 286px;flex:0 1 286px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column14014_e8fc29-19 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column14014_e8fc29-19 > .kt-inside-inner-col{border-top:4px solid #6f7375;border-right:4px solid #6f7375;border-bottom:4px solid #6f7375;border-left:4px solid #6f7375;}.kadence-column14014_e8fc29-19 > .kt-inside-inner-col,.kadence-column14014_e8fc29-19 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column14014_e8fc29-19 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column14014_e8fc29-19 > .kt-inside-inner-col{flex-direction:column;}.kadence-column14014_e8fc29-19 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column14014_e8fc29-19 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column14014_e8fc29-19{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column14014_e8fc29-19{-webkit-flex:0 1 286px;flex:0 1 286px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column14014_e8fc29-19 > .kt-inside-inner-col{border-top:4px solid #6f7375;border-right:4px solid #6f7375;border-bottom:4px solid #6f7375;border-left:4px solid #6f7375;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column14014_e8fc29-19 > .kt-inside-inner-col{border-top:4px solid #6f7375;border-right:4px solid #6f7375;border-bottom:4px solid #6f7375;border-left:4px solid #6f7375;flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column14014_e8fc29-19{max-width:286px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column14014_e8fc29-19\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading14014_83d787-94, .wp-block-kadence-advancedheading.kt-adv-heading14014_83d787-94[data-kb-block=\"kb-adv-heading14014_83d787-94\"]{padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.2;font-style:normal;text-transform:uppercase;color:#6f7375;}.wp-block-kadence-advancedheading.kt-adv-heading14014_83d787-94 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading14014_83d787-94[data-kb-block=\"kb-adv-heading14014_83d787-94\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading14014_83d787-94 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading14014_83d787-94[data-kb-block=\"kb-adv-heading14014_83d787-94\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading14014_83d787-94 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading14014_83d787-94\">Michael Wieden<\/h2>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-7d7fedd1452cabd50ad9f39cfab1b8d0\" style=\"font-style:normal;font-weight:200\"><em>&#8220;The most intelligent systems of the future could be those that take the biological reality of humans into account.&#8221;<\/em><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<style>.kadence-column14014_587286-4e > .kt-inside-inner-col,.kadence-column14014_587286-4e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column14014_587286-4e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column14014_587286-4e > .kt-inside-inner-col{flex-direction:column;}.kadence-column14014_587286-4e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column14014_587286-4e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column14014_587286-4e{position:relative;}@media all and (max-width: 1024px){.kadence-column14014_587286-4e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column14014_587286-4e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column14014_587286-4e\"><div class=\"kt-inside-inner-col\">\n<p>My professional career originally began in a completely different environment &#8211; <strong>weapons<\/strong>. Sounds strange, but weapons were my professional focus for 12 years at the largest German trading company for hunting and sporting weapons. Perhaps this distance from traditional health or scientific structures was one of the reasons why I began to look at human performance differently.  <\/p>\n<\/div><\/div>\n<style>.kb-row-layout-id14014_41ee6d-da > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id14014_41ee6d-da > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id14014_41ee6d-da > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(65% - <span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_14061_1('footnote_plugin_reference_14061_1_1');\" onkeypress=\"footnote_moveToReference_14061_1('footnote_plugin_reference_14061_1_1');\" ><sup id=\"footnote_plugin_tooltip_14061_1_1\" class=\"footnote_plugin_tooltip_text\">[1]<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_14061_1_1\" class=\"footnote_tooltip\">var(--global-kb-gap-md, 2rem) * 1 )\/2<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_14061_1_1').tooltip({ tip: '#footnote_plugin_tooltip_text_14061_1_1', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top center', relative: true, offset: [-7, 0], });<\/script>)minmax(0, calc(35% - <span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_14061_1('footnote_plugin_reference_14061_1_2');\" onkeypress=\"footnote_moveToReference_14061_1('footnote_plugin_reference_14061_1_2');\" ><sup id=\"footnote_plugin_tooltip_14061_1_2\" class=\"footnote_plugin_tooltip_text\">[2]<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_14061_1_2\" class=\"footnote_tooltip\">var(--global-kb-gap-md, 2rem) * 1 )\/2<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_14061_1_2').tooltip({ tip: '#footnote_plugin_tooltip_text_14061_1_2', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top center', relative: true, offset: [-7, 0], });<\/script>);}.kb-row-layout-id14014_41ee6d-da > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id14014_41ee6d-da > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id14014_41ee6d-da > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id14014_41ee6d-da alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column14014_495605-2b > .kt-inside-inner-col,.kadence-column14014_495605-2b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column14014_495605-2b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column14014_495605-2b > .kt-inside-inner-col{flex-direction:column;}.kadence-column14014_495605-2b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column14014_495605-2b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column14014_495605-2b{position:relative;}@media all and (max-width: 1024px){.kadence-column14014_495605-2b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column14014_495605-2b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column14014_495605-2b\"><div class=\"kt-inside-inner-col\">\n<p>In 2002, I wanted to get out of this environment and took part in one of the first remote training courses in Germany &#8211; at that time still <strong>via satellite<\/strong> from home or occasionally from a small caf\u00e9 near Marbella on the Costa del Sol. At the time, it was almost futuristic. <\/p>\n\n\n\n<p>However, the first week of the training still took place in a traditional seminar room in W\u00fcrzburg\/Germany. In order to get to know the participants better, the lecturer divided the group into several teams. Our task:  <\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Develops a new time management system.<\/strong><\/p>\n\n\n\n<p>We had 15 minutes, and while most of the groups were thinking about technical solutions, processes and organization, I spontaneously had a completely different thought:<\/p>\n\n\n\n<p><em>&#8220;Why is time management not actually based on people&#8217;s performance?<\/em>&#8220;<\/p>\n\n\n\n<p>Our group developed a short pitch from this idea within a few minutes. When we presented it, the participants and the lecturer reacted with unexpected enthusiasm. One sentence from the lecturer has stayed with me to this day:  <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;You absolutely have to stay on top of this topic.&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Without knowing it at the time, these 15 minutes were probably my first conscious contact with the science of chronobiology, which would gradually become the center of my work from that day on.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column14014_62a25f-9d > .kt-inside-inner-col{display:flex;}.kadence-column14014_62a25f-9d > .kt-inside-inner-col,.kadence-column14014_62a25f-9d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column14014_62a25f-9d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column14014_62a25f-9d > 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.kt-inside-inner-col{display:flex;}.kadence-column14014_710320-fd > .kt-inside-inner-col{border-top:0px solid #6f7375;border-right:0px solid #6f7375;border-bottom:0px solid #6f7375;border-left:2px solid #6f7375;}.kadence-column14014_710320-fd > .kt-inside-inner-col,.kadence-column14014_710320-fd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column14014_710320-fd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column14014_710320-fd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column14014_710320-fd > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column14014_710320-fd{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column14014_710320-fd{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > 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and (max-width: 767px){.kadence-column14014_710320-fd > .kt-inside-inner-col{border-top:0px solid #6f7375;border-right:0px solid #6f7375;border-bottom:0px solid #6f7375;border-left:2px solid #6f7375;flex-direction:column;justify-content:center;}.kt-row-column-wrap > .kadence-column14014_710320-fd{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column14014_710320-fd{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column14014_710320-fd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column14014_710320-fd\"><div class=\"kt-inside-inner-col\">\n<div style=\"height:600px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><style>.wp-block-kadence-advancedheading.kt-adv-heading14014_5465f0-e9, .wp-block-kadence-advancedheading.kt-adv-heading14014_5465f0-e9[data-kb-block=\"kb-adv-heading14014_5465f0-e9\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading14014_5465f0-e9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading14014_5465f0-e9[data-kb-block=\"kb-adv-heading14014_5465f0-e9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading14014_5465f0-e9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading14014_5465f0-e9[data-kb-block=\"kb-adv-heading14014_5465f0-e9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading14014_5465f0-e9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading14014_5465f0-e9\">INQA &#8211; New Quality of Work Initiative<\/h2>\n<style>.kb-row-layout-id14014_e3e0da-36 > 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.kt-inside-inner-col:before{opacity:0.3;}.kadence-column14014_1d2352-ff{position:relative;}@media all and (max-width: 1024px){.kadence-column14014_1d2352-ff > .kt-inside-inner-col{border-top:0px solid #000000;border-right:2px solid #6f7375;border-bottom:0px solid #000000;border-left:0px solid #000000;flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column14014_1d2352-ff{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column14014_1d2352-ff{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column14014_1d2352-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column14014_1d2352-ff > .kt-inside-inner-col{border-top:0px solid #000000;border-right:2px solid #6f7375;border-bottom:0px solid #000000;border-left:0px solid #000000;flex-direction:column;justify-content:center;}.kt-row-column-wrap > .kadence-column14014_1d2352-ff{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column14014_1d2352-ff{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column14014_1d2352-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column14014_1d2352-ff\"><div class=\"kt-inside-inner-col\"><style>.kadence-column14014_61a3b2-65 > .kt-inside-inner-col,.kadence-column14014_61a3b2-65 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column14014_61a3b2-65 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column14014_61a3b2-65 > .kt-inside-inner-col{flex-direction:column;}.kadence-column14014_61a3b2-65 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column14014_61a3b2-65 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column14014_61a3b2-65{position:relative;}@media all and (max-width: 1024px){.kadence-column14014_61a3b2-65 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column14014_61a3b2-65 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column14014_61a3b2-65\"><div class=\"kt-inside-inner-col\"><style>.kb-image14014_04c4c4-ba .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image14014_04c4c4-ba size-full\"><a href=\"https:\/\/www.wieden.com\/wieden\/wp-content\/uploads\/2024\/06\/Chronoworking_Michael_Wieden_INQA.webp\" class=\"kb-advanced-image-link\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.wieden.com\/wieden\/wp-content\/uploads\/2024\/06\/Chronoworking_Michael_Wieden_INQA.webp\" alt=\"Chronoworking seit 2002 - Michael Wieden\" class=\"kb-img wp-image-7371\" srcset=\"https:\/\/www.wieden.com\/wieden\/wp-content\/uploads\/2024\/06\/Chronoworking_Michael_Wieden_INQA.webp 1024w, https:\/\/www.wieden.com\/wieden\/wp-content\/uploads\/2024\/06\/Chronoworking_Michael_Wieden_INQA-300x200.webp 300w, https:\/\/www.wieden.com\/wieden\/wp-content\/uploads\/2024\/06\/Chronoworking_Michael_Wieden_INQA-768x512.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Mein erster Workshop 2003 &#8211; Photo: INQA<\/figcaption><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column14014_a49331-9f > .kt-inside-inner-col,.kadence-column14014_a49331-9f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column14014_a49331-9f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column14014_a49331-9f > .kt-inside-inner-col{flex-direction:column;}.kadence-column14014_a49331-9f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column14014_a49331-9f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column14014_a49331-9f{position:relative;}@media all and (max-width: 1024px){.kadence-column14014_a49331-9f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column14014_a49331-9f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column14014_a49331-9f\"><div class=\"kt-inside-inner-col\">\n<p>Six months later, I attended an event organized by the <strong>New Quality of Work Initiative <\/strong><a href=\"https:\/\/www.inqa.de\/DE\/startseite\/startseite.html\" target=\"_blank\" rel=\"noreferrer noopener\">(INQA<\/a>) with decision-makers from politics and business. In the evening, participants were able to spontaneously post topics for small open-space workshops the next day on a pinboard. <\/p>\n\n\n\n<p>I wrote a note entitled &#8220;<strong>Chronobiology in HR management<\/strong>&#8221; and put it up on the pinboard. Although the topic was completely unknown at the time, by the end of the evening there were ten names on it. I held the workshop spontaneously without any preparation, and again everyone was enthusiastic about the approach. At the end, one participant came up to me and said:   <\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\"><em>&#8220;It opens a thousand windows.&#8221;<\/em><\/p>\n\n\n\n<p>These two sentences have accompanied me and my work to this day &#8230; incidentally, also the work of this participant, with whom I am still in contact today.  <\/p>\n<\/blockquote>\n<style>.wp-block-kadence-advancedheading.kt-adv-heading14014_ede0c5-85, .wp-block-kadence-advancedheading.kt-adv-heading14014_ede0c5-85[data-kb-block=\"kb-adv-heading14014_ede0c5-85\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading14014_ede0c5-85 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading14014_ede0c5-85[data-kb-block=\"kb-adv-heading14014_ede0c5-85\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading14014_ede0c5-85 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading14014_ede0c5-85[data-kb-block=\"kb-adv-heading14014_ede0c5-85\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading14014_ede0c5-85 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading14014_ede0c5-85\">Relevance<\/h2>\n<style>.kadence-column14014_4fa419-dd{max-width:70%;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column14014_4fa419-dd{-webkit-flex:0 1 70%;flex:0 1 70%;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column14014_4fa419-dd > .kt-inside-inner-col,.kadence-column14014_4fa419-dd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column14014_4fa419-dd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column14014_4fa419-dd > .kt-inside-inner-col{flex-direction:column;}.kadence-column14014_4fa419-dd > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column14014_4fa419-dd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column14014_4fa419-dd{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column14014_4fa419-dd{-webkit-flex:0 1 70%;flex:0 1 70%;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column14014_4fa419-dd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column14014_4fa419-dd{max-width:70%;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column14014_4fa419-dd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column14014_4fa419-dd\"><div class=\"kt-inside-inner-col\">\n<p>We look at many of today&#8217;s problems in isolation, although they are often an expression of a deeper conflict between human biology and modern systems.  <\/p>\n\n\n\n<p>Here I would like to come back to my words on the homepage. The more digital and complex our world becomes, the more many people lose their natural point of reference. <\/p>\n\n\n\n<p>Systems, technologies and social structures are increasingly setting the pace, while the biological reality of the human being often becomes a negotiable mass.<\/p>\n\n\n\n<p>At the same time, the question of identity and orientation grows with increasing diversity. Perhaps a central part of this answer does not lie exclusively in social roles or external attributions, but deep within human nature itself. <\/p>\n\n\n\n<p>For me, therefore, the future does not lie in the permanent optimization of human beings, but in the more intelligent combination of biological potential and social development into a common evolution.<\/p>\n\n\n\n<p>Because where people can live and work more in harmony with their natural abilities, rhythms and potential, something often arises that cannot be generated artificially:<br\/>intrinsic enthusiasm.<\/p>\n<\/div><\/div>\n<style>.wp-block-kadence-advancedheading.kt-adv-heading14014_1f2be9-fa, .wp-block-kadence-advancedheading.kt-adv-heading14014_1f2be9-fa[data-kb-block=\"kb-adv-heading14014_1f2be9-fa\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading14014_1f2be9-fa mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading14014_1f2be9-fa[data-kb-block=\"kb-adv-heading14014_1f2be9-fa\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading14014_1f2be9-fa img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading14014_1f2be9-fa[data-kb-block=\"kb-adv-heading14014_1f2be9-fa\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading14014_1f2be9-fa wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading14014_1f2be9-fa\">Only intelligent questions lead to intelligent answers<\/h2>\n<style>.kadence-column14014_b0ce07-d2{max-width:70%;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column14014_b0ce07-d2{-webkit-flex:0 1 70%;flex:0 1 70%;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column14014_b0ce07-d2 > .kt-inside-inner-col,.kadence-column14014_b0ce07-d2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column14014_b0ce07-d2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column14014_b0ce07-d2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column14014_b0ce07-d2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column14014_b0ce07-d2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column14014_b0ce07-d2{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column14014_b0ce07-d2{-webkit-flex:0 1 70%;flex:0 1 70%;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column14014_b0ce07-d2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column14014_b0ce07-d2{max-width:70%;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column14014_b0ce07-d2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column14014_b0ce07-d2\"><div class=\"kt-inside-inner-col\">\n<p>From these early moments and the resulting realization, my books, training courses, lectures, international projects and finally concepts such as <a href=\"https:\/\/www.wieden.com\/en\/news\/project-get-up-without-an-alarm-clock\/\" target=\"_blank\" data-type=\"post\" data-id=\"2151\" rel=\"noreferrer noopener\">getting up without an alarm clock<\/a>, <a href=\"https:\/\/www.wieden.com\/en\/news\/chronobiology-project-at-wartenberg-clinic-chronoclinic-a-unique-project-in-personnel-deployment-planning\/\" target=\"_blank\" rel=\"noreferrer noopener\">ChronoClinic<\/a>, <a href=\"https:\/\/www.wieden.com\/en\/news\/shift-work-chronotype-oriented-personnel-scheduling\/\" target=\"_blank\" rel=\"noreferrer noopener\">COPEP<\/a> or <a href=\"https:\/\/www.wieden.com\/en\/news\/chronocity-the-worlds-first-chronobiology-pilot-city\/\" data-type=\"post\" data-id=\"6302\" target=\"_blank\" rel=\"noreferrer noopener\">ChronoCity<\/a> developed around the topic of &#8220;ChronoWorking&#8221;.  <\/p>\n\n\n\n<p>The actual origin was never a business plan, but a simple question:<\/p>\n\n\n\n<p>&#8220;<em><strong>What would happen if we started to align systems more closely with human biology and its enormous potential, instead of permanently adapting humans to purely temporal systems?<\/strong><\/em>&#8220;<\/p>\n\n\n\n<p>I have been providing answers since 2002.  <\/p>\n\n\n<style>.kb-image14014_b30a9c-a8.kb-image-is-ratio-size, .kb-image14014_b30a9c-a8 .kb-image-is-ratio-size{max-width:219px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image14014_b30a9c-a8.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image14014_b30a9c-a8 .kb-image-is-ratio-size{align-self:unset;}.kb-image14014_b30a9c-a8{max-width:219px;}.image-is-svg.kb-image14014_b30a9c-a8{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image14014_b30a9c-a8 img{width:100%;}.kb-image14014_b30a9c-a8 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image14014_b30a9c-a8 size-large\"><a href=\"https:\/\/www.wieden.com\/wieden\/wp-content\/uploads\/2026\/05\/Michael-Wieden-Unterschrift-2026_2-e1779745829114.webp\" class=\"kb-advanced-image-link\"><img decoding=\"async\" width=\"1920\" height=\"397\" src=\"https:\/\/www.wieden.com\/wieden\/wp-content\/uploads\/2026\/05\/Michael-Wieden-Unterschrift-2026_2-e1779745829114.webp\" alt=\"\" class=\"kb-img wp-image-14055\" srcset=\"https:\/\/www.wieden.com\/wieden\/wp-content\/uploads\/2026\/05\/Michael-Wieden-Unterschrift-2026_2-e1779745829114.webp 1920w, https:\/\/www.wieden.com\/wieden\/wp-content\/uploads\/2026\/05\/Michael-Wieden-Unterschrift-2026_2-e1779745829114-300x62.webp 300w, https:\/\/www.wieden.com\/wieden\/wp-content\/uploads\/2026\/05\/Michael-Wieden-Unterschrift-2026_2-e1779745829114-1024x212.webp 1024w, https:\/\/www.wieden.com\/wieden\/wp-content\/uploads\/2026\/05\/Michael-Wieden-Unterschrift-2026_2-e1779745829114-768x159.webp 768w, https:\/\/www.wieden.com\/wieden\/wp-content\/uploads\/2026\/05\/Michael-Wieden-Unterschrift-2026_2-e1779745829114-1536x318.webp 1536w, https:\/\/www.wieden.com\/wieden\/wp-content\/uploads\/2026\/05\/Michael-Wieden-Unterschrift-2026_2-e1779745829114-280x58.webp 280w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n<\/div><\/div>\n<div class=\"speaker-mute footnotes_reference_container\"> <div class=\"footnote_container_prepare\"><p><span 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body').animate({ scrollTop: l_obj_Target.offset().top - window.innerHeight * 0.2 }, 380); } }<\/script>","protected":false},"excerpt":{"rendered":"<p>My story &#8211; My vision Michael Wieden &#8220;The most intelligent systems of the future could be those that take the biological reality of humans into account.&#8221; My professional career originally began in a completely different environment &#8211; weapons. Sounds strange, but weapons were my professional focus for 12 years at&hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_theme","meta":{"footnotes":""},"class_list":["post-14061","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.wieden.com\/en\/wp-json\/wp\/v2\/pages\/14061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wieden.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.wieden.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.wieden.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wieden.com\/en\/wp-json\/wp\/v2\/comments?post=14061"}],"version-history":[{"count":5,"href":"https:\/\/www.wieden.com\/en\/wp-json\/wp\/v2\/pages\/14061\/revisions"}],"predecessor-version":[{"id":14127,"href":"https:\/\/www.wieden.com\/en\/wp-json\/wp\/v2\/pages\/14061\/revisions\/14127"}],"wp:attachment":[{"href":"https:\/\/www.wieden.com\/en\/wp-json\/wp\/v2\/media?parent=14061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}